For this university project, I was tasked with creating a pop-up store inspired by the Fall/Winter 2024 collection of a brand of my choice. I chose Axel Arigato, a brand I consider highly innovative and a perfect representation of the fusion between contemporary design and sustainability.

In the project, I included a brand analysis to clarify every detail and decision made during the creation of the pop-up store. This approach allowed me to gain a clear understanding of the brand, its values, and its distinctive features, which were essential in creating a unique experience for consumers. The project includes renderings, elevations, and a customer journey that helps illustrate the stages through which the consumer interacts with the brand, from the first contact to the final purchase.