For this project, my team and I decided to focus on the Atelier VM brand, concentrating on the development of an integrated advertising campaign and the creation of a digital storytelling strategy. The main goal was to build an engaging narrative that not only promoted the brand but also authentically expressed its values and vision through digital channels.

In collaboration with my team, we designed a campaign that combined innovative visual elements and emotional messaging to capture the attention of the target audience. We developed creative content for various platforms, including social media, videos, and interactive materials, ensuring that each element was consistent with the identity and aesthetics of Atelier VM.

Digital storytelling played a crucial role, as it allowed us to tell the brand's story in a dynamic and engaging way, creating a deeper connection with the consumer. Each piece of content was designed to offer a unique experience, focusing on personalization and digital interaction.