Bottega Veneta

The project focused on creating a new capsule collection for Bottega Veneta, with a personal selection of inspiration for the collection. I began with an in-depth analysis of the brand, examining its identity, values, and strengths. I then analyzed the brand's main competitors to identify trends and opportunities in the market. The project also included a visit to the retail store to directly observe the customer experience and gain a better understanding of the retail environment at Bottega Veneta.

What made this project particularly stimulating was, in addition to designing the individual pieces, the process of selecting fabrics, patterns, colors, and details, along with the careful development of each item through CAD. These aspects allowed me to create a capsule collection that reflected the elegance and innovation typical of the brand, offering fresh proposals that aligned with its vision.